A new concept in Real Estate





According to CNBC host, Holly Elliott “Branded” properties could become the norm as demand for high standards of design, leisure and labeled property increases among the rich in both established and emerging markets, according to the latest report from property group Knight Frank.

Celebrities and global companies are endorsing properties around the globe like Virgin in Moscow, Versace in Dubai and Bulgari in London’s Knightsbridge just to name a few of the high-profile companies that are engaging in “branding” properties.

Global research conducted by the Knight Frank shows that developers can increase profits by around a third by building “branded homes,” fully-serviced designer luxury pads that separate them from the rest of the real estate pack and appeal to an inspirational clientele.

“Originally, branded residences were simply residential developments linked to an adjacent hotel. However, the provision of hotel services is now only part of the concept,” Liam Bailey, head of Residential Research at Knight Frank and the author of the report said.

Forbes, in an article entitled, Home of the Future, reveals that a study conducted by urban experts came to the conclusion that the standard four walls and roof that characterizes the majority of house structures today will be obsolete fast forward some hundred years in the future due to climate change, population growth, and geopolitical shifts. Already, there is an increasing request for architects and engineers to seek and build homes that are Eco-friendly and in many parts of the world, homes that can withstand various types of natural disasters.

The Sustainable Building Industry Council in 2006 recommended for architects and engineers to build green homes. These homes are defined by the use of considerably less energy or homes that are carbon neutral. A home with the ability to recycle waste water and that is built entirely from non-toxic materials, etc., these homes should also be high performing and very practical.

The emphasis in the residential home building sector should be to reduce energy consumption and to strive for Eco-friendliness. Residential homes are being built stronger and weatherproof. Some of the other methods in which architects are introducing new concepts in the residential building include:

The Modular Renaissance building model

Increasingly, many residential homes are being built offsite and carried onsite only to be assembled. These are also known as prefabricated homes that are built by sections. It has been said that homes built with such a method are actually stronger, and many Clients prefer this method because it allows for better quality control.

Lighter composite building materials

Manufacturers are increasingly starting to replace heavy building materials with composites that are lighter but stronger and more resistant, specifically heavy materials such as lumber are replaced with wood composite. These have the advantage not only of being lighter, stronger, and more rigid but also more resilient to termites and weather.

Roof improvement

The first defence of a home against any weather condition is the roof; increasingly efforts are put forth for the replacement of traditional shingle covered roofs with materials that are stronger and more durable such as aluminium and fibreglass.

Other improvements in residential home building methodology include the introduction of technological features such as smart grids, intelligent homes mostly associated with the management system and safety control from lighting, heating, security, CCTV and alarm systems.

There is certainly room for more improvement and 1Habitat1 Grand Show provides the opportunity to talented individuals to place their mark in the residential home building industry.